The Road To
Becoming A Branding
& Marketing Expert
The career of Tessa Veen
A creative and strategic branding expert with over 10 years of professional experience in the field of communication, marketing, and branding. My experience covers many aspects within this field by combining my theoretical knowledge as a communications professional with practical (creative) experience in the field of content, marketing, branding, photography, social media, and everything in between.
My experience and my creative brain allow me to find effective solutions for complex challenges in any situation.
Branding & Marketing Expert
TEVE Studios - Amersfoort, The Netherlands
TEVÉ Studios - sep. 2014 - now
Amersfoort, The Netherlands
Helping companies grow their brand with branding & marketing, including the following activities:
Conducting market research and analyzes for various long-term brand strategies and positionings.
Creation of brand identities for various (international) companies within different (corporate & lifestyle) industries.
Marketing campaigns with a focus on brand awareness, experience and sales.
(Large) photography productions from product photography to campaign shoots – from planning to execution.
Social media management & content creation for various (eCommerce) companies.
Implementation of brand strategies and identities within my clients’ businesses and supporting their own employees in these projects.
Additional experience as a business owner with extra skills such as project management, relationship management and sales.
Most relevant projects:
Rebranding and implementation for luxurious tea brand Senza Tea. From crafting their brand identity to creating their new packaging, 3D rendering and all internal and external documents.
Social media strategy and management for online eCommerce Glampingstore with activities such as photography, content creation, copywriting and an online growth of 200% as a result.
Strategy and positioning for therapist business Not Your Therapist, with extra projects such as website design and development, creating internal and external documents, product development, copywriting and social media management.
Most relevant projects
Rebranding and more for Senza Tea
Online Strategy & more for Glampingstore
Strategy & more for Not Your Therapist
Photographer & Sr. Brand Designer
UBO Agency - Bunschoten-Spakenburg, The Netherlands
UBO Agency - dec. 2019 - jan. 2022
Bunschoten-Spakenburg, The Netherlands
Responsible for the implementation and protection over 50 brand identities from clients from different industries (B2B, B2C and B2E) including the following activities:
Creation and management of monthly content calendars for our social media clients.
Link between the design and marketing department through my background in Communications and Marketing.
Produced and executed multiple photoshoots: from small projects to large, multi-day productions.
Content creation and social media management.
Introduction and guidance of new colleagues within the design department.
Most relevant projects*:
International (online) campaign for watch brand Casio Vintage with the concept creation of three different concepts based on targets, including organization, execution and delivery of this multi-day photoshoot.
Setting up large photoshoot productions and creating various internal and external communication documents for AddComm.
*Since this is an old position, unfortunately not all work is available. Click on the different companies to go to their website for an overview of the brand.
Most relevant projects
Online campaign for Casio Vintage
Photography, Design & Social Media for AddComm
Marketing & Communications Intern
FEST Amsterdam - Amsterdam, The Netherlands
FEST Amsterdam - feb. 2018 - jun. 2018
Amsterdam, The Netherlands
Responsible for the content creation and maintenance of our different social media platforms (Instagram, Facebook, Pinterest) and other responsibilities, such as:
Responsible for internal and external communication through, among other things, newsletters, and offline content.
Organizing and executing the monthly (content) photoshoot to increase brand awareness.
Most relevant project:
Research into FEST's share in the (business) project market and ways to increase this, resulting in an extensive advice plan and a new portal for the business market on the website.
Most relevant projects
Internal & External Communication
Content Photography & Social Media Management
Research & Implementation FEST in the business market
Bachelor of Communications
Hanze University of Applied Sciences - Groningen, The Netherlands
Hanze University of Applied Sciences - sep. 2015 - jun. 2019
Groningen, The Netherlands
Got my propaedeutic diploma in 2016, with specializations in International Communications, Online Marketing and Media Studies (Media, Journalism & Communication).
With extra experience during and outside of university (such as content creation, creative campaigns, sales and more) for brands such as Nespresso, Kruit & Kramer, FEST, KEI-week, Erasmus Medical Center, and more.
Most relevant projectsAwareness Campaign for Stichting KEI - 2016
Documentary ‘Global Health’ for Erasmus Medisch Centrum - 2018