HIGH QUALITY FOR THE BEST PRICE
After years of struggling with an irritated scalp, founder Dian Cahyadi found that organic shampoos worked best for her and her skin, but the price was also very high. That sparked an idea to create an affordable, yet high quality organic shampoo that not only cares for your skin, but also gives you the confidence you need.
Shampuku Organik
Brand Identity & Touchpoints
2023
Client
Skills
Year
Opportunity
LOCALLY PRODUCED EUROPEAN STANDARDS
During her search of finding the right shampoo, Dian found out that organic shampoos worked the best. Unfortunately, these organic shampoos also came with a high price. This sparked the idea of creating an organic shampoo brand of her own. Dian has studied and learned from the industry’s top cosmetic scientists and senior professionals over the years to develop the best Organic Shampoo that is also affordable.
Her organic shampoo is European formulated and locally produced in Indonesia. A shampoo that is not only good for the skin, but fun to use and made to give confidence. This is Shampuku Organik.
THE LEGACY FORMULA®
BRAND IDENTITY
Primarily sold in Indonesia, we wanted to create a visual identity that matches the high, European standard under which Shampuku Organik is being produced. With that we created an identity that is both minimal, with a pop of colour to translate the confidence a healthy scalp provides. Happy colours mixed with fun illustrations and a clean logo. An identity that can withstand trends.
What we did
• Creative Direction
• Logo Suite
• Type & Colour Sets
• Brand Styling
• Photography Direction
• Brand Guidelines
THE LEGACY FORMULA®
COLLATERAL DESIGN
Shampuku Organik will launch their new brand with one product - their Oily Scalp Organic Shampoo - but this won’t be their only product forever. With the future in mind we created an extensive colour palette and multiple illustrations that can be advised when launching a new product. An identity not only for today - but for the next coming years.
What we did
• Illustrations
• Packaging
FOUNDERS
WORDS
“I had a great experience working with Tessa. She is able to listen to my creative needs and translate it to a wonderful work of design. She is clear on her objectives on the project, so it is easy for me to follow to an end goal. I am very pleased with her professionalism and I highly recommend Tessa!”
Dian Cahyadi
Founder Shampuku Organik